The White Shirt Man
Where healthcare marketing meets trust, strategy and growth.
Akhil Dave, founder of HMS Consultants, has spent 25+ years turning hospitals, clinics and healthcare brands into trusted names. The White Shirt Man is his mentorship platform for the next generation of healthcare marketing consultants.
Knowing is Knowing. Doing is Doing.™
Meet the mind behind The White Shirt Man.
Akhil Dave is a healthcare marketing strategist who has spent more than two decades inside hospital boardrooms, clinic corridors and pharma launch rooms — translating clinical excellence into brands patients trust.
As founder of HMS Consultants, he has helped organisations across India position, scale and differentiate in a market crowded with sameness. The White Shirt Man is his mentor-led platform — a way to pass on frameworks that took 25 years to build.
It is not a course. It is a way of practising healthcare marketing with discipline, ethics and craft.
Frameworks, not generic advice.
HMS Certified Healthcare Marketing Consulting Program
A structured, mentor-led pathway that turns serious learners into practising healthcare marketing consultants — with the frameworks, positioning and business confidence to charge for their work.
Apply for Program →Built for the people healthcare actually trusts.
MBA / MHA Students
Healthcare Marketing Professionals
Digital Marketers
Hospital Administrators
Medical Representatives
Freelancers & Consultants
Healthcare Entrepreneurs
Serious Beginners
From learner to healthcare marketing consultant.
-
01
Learn Healthcare Marketing Consulting
Foundations, language, expectations of the industry.
-
02
Use HMS Frameworks & Tools
Apply proven models — not generic theory.
-
03
Build Your Personal Brand
Position yourself as a credible specialist.
-
04
Approach Healthcare Businesses
Pitch with structure. Win with trust.
-
05
Start Your Consulting Practice
Run real engagements with confidence.
What you will actually learn.
What a consulting practice can look like.
* Income is illustrative and not guaranteed. Outcomes depend on effort, market and execution.
Questions, answered.
No. This is a consulting business pathway. You build your own practice with mentorship and frameworks.
Helpful but not required. Serious beginners with discipline are welcomed and supported.
It is mentor-led, framework-driven, and outcomes-focused. The end goal is a working consulting practice.
Plan for a few focused hours each week over the program duration.
Yes — HMS Certified Healthcare Marketing Consultant credential on completion.
Build your healthcare marketing consulting journey.
Learn, structure, position, and begin with guidance from The White Shirt Man and HMS Consultants.